How Internet Marketing Reports Can Help You Build Your Business
How Reports Can Help You Build An Online Business
A report in internet marketing could be any of several things–a newsletter that comes out every so often, a monthly online or offline magazine article, or a single under 30-page document.
You’ve probably seen a number or reports like this, and most likely you have used the information you gained from them to your advantage. But creating your own report is a great way to establish your presence, improve your visibility, confirm your status as an expert, and gain customers.
To most readers, the word “report” signifies authority and suggests objective information. This is one way that reports differ from e-books, which can be more subjective and often will not have as much point-by-point information.
E-books are usually considered to be over 40 pages long. A report usually is shorter, and that is often seen as an advantage in the eyes of the reader. It can be an advantage to you as well, since you will be the one putting in the effort to create it.
Finally, reports are often offered for free, while e-books often come with a price.
For example, you could give away your report in exchange for your reader’s contact details. You would ask them to fill in their name and email and, after they have submitted this information, you give them the report. In this case, you would now have them on your list and could keep in touch with them in order to promote your next product or some affiliate products.
In a similar approach, you could give your report away as a bonus when your readers buy something else that you offer. They get the report for free as an extra incentive to purchase the product you are offering.
Let me illustrate all of this by offering you a free report.
Creating and giving away reports is one part of a broader topic called content marketing. I would like to give you an eBook called Creating a Comprehensive Content Marketing Plan. In it you will a lot more information about how to effectively use all types of content – text, audio, and video – to make money in your online business. Just click here or on the link below to get my Creating a Comprehensive Content Marketing Plan eBook.
