About Me and MarketingBasics101.Info


My name is Larry Roach.  I live in Alabama and am 74 years old.

Am I A Marketing Guru?

No, not at all!  I guess you might call my life a mixed bag of experiences…I have been married to the same woman for almost 50 years, now.  I’m a Christian.  By education, I am a Aerospace Engineer.  By much work experience, I am a corporate safety consultant.  I have had my times of moderate financial success, and I have had some times when I seriously lacked financial success.  I have even been through a time when I had to declare bankruptcy and I have had to climb out of that.

So, What Do I Know About Marketing?

I have been interested in sales and marketing for almost as long as I can remember, and have studied it for years, reading books about sales, buying courses to learn about marketing, etc.  I have to tell you, however, that whenever I have actually tried selling it has not gone very well for me.  Most of my working career has not been in sales or marketing.  In fact, what I am attempting to do now, really, is to get started in online marketing.

I Have Learned A Lot, But I Haven’t Done Very Much

As I said, I am 74 years old.  Because of the ups and downs (mainly because of the downs) of my financial life, I am still working a full-time job and I do not have a viable retirement program.  So, I am hoping to supplement the little retirement income I do have with an online marketing business.  I certainly cannot claim to have vast experience or amazing success stories to base my business on.  Instead, with this blog I plan to tell the story of my successes and failures in internet marketing and pass along what I am learning to anyone who is interested.  If you will look back at some of my earliest posts on this blog (here’s a link to the first one in 2011) you will see that I really have not been working very hard, or very consistently, on getting this business going.  Although I have held onto the dream, I have certainly not done everything I knew to do to get a successful business going.

So, How Can This Blog Help You?

That is changing, as of now.  More and more I want to “retire” from my full-time job and be able to work from home doing the things I want to do.  That means I am finally working to put together the knowledge I have gained already and the things I am learning now  and I intend to build a real business that will provide two things – genuine value to the people who become my customers and an adequate retirement income for my wife and me.

I hope that I can be helpful to you with this blog.  I promise to only tell you the truth, as far as I am able to tell what it is.  I don’t promise to never be wrong, of course, but at least I can be honest about what I believe.  I will try to give occasional updates about how all of this is working out for me.  More importantly, I intend to provide good information and recommend good products to help you build your own business, if that is your desire.  I will not be just sharing what I think (based on my record of success who would want to know that?).  Instead I will be sharing the things I have learned and am learning from internet marketers that I have come to trust and who have been and are very successful.

So, if you will  give me a chance, I will dedicate myself to providing good, basic, marketing information that will help both of us to be successful in online marketing.

Here’s to our mutual success!


Larry Roach

P.S. – One of the things I have heard over and over again from the “gurus” is that “the money is in the list.”  I’ll bet you have heard that, too.  If not, you will, I’m sure!  Well, I am trying to build a list, and I hope you will be one of my subscribers.  In order to entice you to join my list, I am offering an “ethical bribe” – a free report, “Profiting from Information Products” – that I believe you will find valuable.  Click here to join my list and get instant access to “Profiting from Information Products.”